Family winter fun on the beach

During last December I had a family photography project as a Canon Croatia ambassador. I had several shootings with families for this campaign and I must admit, it was SO MUCH FUN! When I shoot families, I always tend to be as natural as I can, get the family into a relaxed and happy environment and be rather observer than director. This is why all my families look like natural, happy families on the photos. Not because I told them to smile, but because I made them feel comfortable enough to have fun and lots of natural laughs. I believe that is the key for a good family photography. We make memories together, not staged photos.